The book narrates the exciting race towards the future of De Nora which, after a century of history and three generations, is now a multinational company that looks to the sustainable future of the planet. Luca Masia writes with a narrative and engaging slant the story of the company, which was founded in the 1920s when Orazio De Nora, thanks to an event as fortuitous as it was ingenious, invented Amuchina. Luca Campigotto, a photographer of international renown, documents with an artist's vision the reality of research laboratories, large productions and specialised technicians. Together, between words and images, they paint a path of ingenuity, dedication, scientific discoveries and technological innovations.