The book retraces the 125 years of Fiat, rendering with originality a thousand suggestions of an extraordinary entrepreneurial adventure through a kaleidoscope of images, a whirlwind of objects, a myriad of traces and unexpected documents. Drawing on the vast visual heritage produced or inspired by Fiat, 125 times Fiat aims to tell the story of the model of modernity imagined, designed and promoted by Fiat from the end of the 19th century to the present day, revealing the spirit of a company whose enterprise has largely influenced national identity. Amidst iconic cars, works of art, artist's sketches and advertising posters, archive documents and graphic and photographic materials, the book is the story of more than a century of history and experimentation (not only in the automotive field), offering an in-depth look at the unique entrepreneurial model of a company that represented the Italian way to modernity.